Approved transparent wordmark
Use this transparent wordmark on calm light or dark brand surfaces with generous surrounding space.
Identity marks
Logo System
The Wroffer identity should feel gentle and intentional: clean, warm, and always in service of trust.
Primary marks
Lockup direction
Wroffer should lead with the approved serif wordmark. The identity should feel supportive, premium, and quietly confident rather than ornamental.
Reference on light field
The wordmark should keep its plum character, serif elegance, and clean contrast across softer brand compositions.
Usage rules
Clarity over frequency
The strongest identity use is selective. Treat the mark like proof of care and authorship, not wallpaper.
Do
- Keep the logo or wordmark on calm fields with generous breathing room.
- Prefer soft dark text on beige, white, pink, or lavender backgrounds.
- Use the wordmark as the primary identity until a fuller symbol system is defined.
- Let the signature line support the mark, not compete with it.
Do not
- Do not stretch, outline, or add harsh effects to the logo.
- Do not place it directly on busy photography without a calm area behind it.
- Do not use ultra-bold black treatments that make the brand feel severe.
- Do not use multiple competing lockups in the same section.
Visual checks
Do and don't
Showing the behavior visually makes the standard much easier to preserve across social work, UI, and landing pages.
Do
Use the approved asset on calm backgrounds, with soft contrast and enough whitespace around the identity.
Do not
WROFFER
Do not replace the approved wordmark with all-caps text, altered spacing, or a harsher improvised treatment.
Placement logic
Placement logic
The logo should frame the message and close the trust loop. It should never fight the headline or clutter the content.
Header and hero
Keep the main wordmark visible but restrained. The emotional work should be done by message hierarchy, not oversized branding.
Campaign creatives
Use the wordmark as a clean signature near the edge of the composition. It should validate the message, not crowd it.
Community and onboarding moments
Use the logo sparingly to signal continuity and care, especially near welcome states and low-pressure CTAs.